Most readers don't want an epic saga of the writer's life when they are looking up a recipe on a blog. Share some personal experiences if they pertain to the preparation, but get to the point.
I can't tell you how many recipe blogs that lost my attention and had me just skipping to the end.
Why? Excessive wordiness. It's a difficult task to let our personality shine through our writing, while still being informative and concise. Writing well is hard! Here's some simple techniques to hone your skills.
Battling wordiness? Here are some words and phrases that can be eliminated from most work.
Really (a lot of ly's can be)
Is, am, are - too generic, replace with descriptive words when possible.
Also Eliminate Redundance in Common Phrases
Round in shape (just round)
During that time period (just time)
This particular vacuum is great. It is really very good at not getting clogged and it has such awesome suction and it gets everything in my house really clean.
Tighten it up: This quality vacuum has tremendous suction and never clogs, allowing me to clean everything effortlessly.
See how much better it "sounds" by combining thoughts and eliminating wordiness? I also chose more active words for punch.
- The word particular is redundant. The word "This" specifies the subject.
- really and very - these words are cheap and show lack of thought. You can convey these meanings using a strong initial word. "quality" and "tremendous". What has more impact when you read it?
- Notice I didn't use "is" in the cleaned up version.
- "in my house" is unnecessary so eliminate it. Most readers know you are vacuuming your home; you don't have to tell them so.
Writing ChallengeEvery writer can tighten up their writing and give it more punch with fewer words. The more you practice; the more effortless and natural it becomes. Look over an old blog post or article and challenge yourself to eliminate and tighten the wording.
Question yourself as you read each passage.
Is there a way to say this clearly with fewer words? Is there repetition? Are my words punchy or ordinary?